SSL certificates are used to create an encrypted channel between the website and the server. Transmission of such data as credit card details, account login information, any other sensitive information has to be encrypted to prevent eavesdropping and information getting into the wrong hands. Have you ever wondered why some websites begin with http and others with https? The ‘s’ stands for ‘secure’ and it indicates that the site you’re browsing is using a protected, encrypted connection.
Your prospective customers, your audience want to be assured and have confidence that your site is secure and has website integrity if they are engaging with you, therefore SSL encryption is esstential.
Search Engine Optimisation
Apart from the important security aspect of having your site secured with an SSL Certificate, it’s now considered by search engines as an important parameter for your website optimisation and security. An SSL certificate can support your websites keywords and Google search rankings which is why we consider this to be vital to your success online.
All our website builds come with this as a standard feature but you’d be surprised how many websites don’t.